In the post-COVID context of a resumption of solidarity activity, ViJi and SloWeAre seize the opportunity to combine their know-how. They advertise
the commitment of 24 textile brands for more traceability and transparency.
VIJI X SLOWEARE: FOR MORE TRANSPARENCY IN THE TEXTILE INDUSTRY.
It’s been a year since ViJi and SloWeAre met. The two start-ups then naturally find a point common: the desire for more eco-responsibility in the fashion world. The desire to combine their skills was thus born from this common vision. Together, they decide to collaborate to offer transparency and traceability the CSR approaches of textile brands. SloWeAre is a label whose members – committed professionals of the textile industry – demonstrate quality management and a controlled social and environmental impact. ViJi develops new solutions in the textile sector to meet an objective of reliability of CSR information from brands and provide more transparency to the consumer. By getting closer to ViJi, the eco-responsible brands labeled SloWeAre will show their commitment in a complementary way to
consumer eyes. Today, 24 SloWeAre brands are completing their approach to
transparency by committing to this anti-greenwashing solution created by ViJi.
These 24 brands will now benefit from ViJi’s skills, thus giving the consumer, access to their CSR data.
AATISE – ANTAGONY – ATELIER UNES – AU JUSTE – BAG AFFAIR – C. BERGAMIA – CARUUS – CHAUSSETTES ORPHELINES – ECCLO – GAYASKIN – HISTON PROJECT – KIPLUZET – LAINES PAYSANNES – LES JUPONS DE LOUISON – MONTLIMART – MUSE AND MARLOWE – MUUDANA – N’GO SHOES – OGARUN – OLLY – PANAFRICA – SECOND SEW – UMOJA – UN TRESOR DANS MON PLACARD.
A PARTNERSHIP AS THE BEGINNING OF A STRONG DEVELOPMENT
This partnership with SloWeAre gives a real boost to ViJi’s growth. Founded in 2019, ViJi is at service of the sector for which the duty of traceability and transparency is today resolutely strategic. At also serving the consumer in order to support them in increasingly responsible purchases. To do this, across the entire garment production chain, ViJi compiles, verifies and authenticates the CSR data.
This data is then structured and made available to ViJi members (brands and industries) for support in their CSR actions. They are also made available to consumers via several information channels including the ViJi application downloadable on Android and Apple and on the site www.viji.io.
This neutral and objective know-how makes ViJi a trusted player to improve the CSR of companies in the sector and illuminate the consciousness of the general public.
Josselin VOGEL, co-founder of ViJi: “With all of its solutions, ViJi reconciles
brands and consumers. By crossing supplier, brand, etc. data we want to encourage textile and clothing professionals to be more traceable and respond to the consumer transparency requirement. ViJi thus goes up the production line to make accessible product data that will encourage eco-responsible purchases.
We are therefore perfectly in tune with the SloWeAre brands that come from us rejoin. ”